Why Join EZ Test and Track?If Not Now... When?If Not EZ Test and Track... Why?If you've read this far, then chances are you must be interested in maximizing your website's conversion rates. I know how you feel... not sure if testing is the right thing to do... or what testing tool you should use. That's why I want to make the decision easy for you. Because I want you to enjoy the rush of seeing your online business rapidly grow simply from increasing your conversion rates. Quite simply, this is the solution you have been looking for. If you're serious about building an online business then you need to have your webpages converting strongly. The quickest way to do that is to use a multivariate testing tool like EZ Test and Track. Join Now and You'll Get Access To...... One of the most powerful multivariate testing tools in the internet marketing industry. ... Detailed training videos which show you what to test and how to set up your first testing campaign ... Use the complete EZ Test and Track system for 14 days without spending a single penny of your own money. From The Desk of: Michael HumphreysDear Future Test and Tracker, In the next few moments, I’m going to give you a critical advantage over 99.9% of all other online businesses. Some might even say it’s an “unfair” advantage. Specifically, I’m going to give you the tools to identify and cut your conversion rate killers, pump up your profits, and simplify all of your website testing decisions. In addition, I’m going to invite you to accept a valuable invitation to use one of the online testing world’s most powerful money-making tools completely without incurring major costs or long-term contracts. Countless website owners, marketing managers, and top internet consultants invest thousands of dollars a month for tools like these. But now you too can use the same strategic weapons – for less than a buck per day! Hi, my name is Mike Humphreys and I'm a professional copywriter. I have been writing my own marketing for my own businesses since 1993. Every month, my copywriting clients gladly pay me thousands of dollars to create top-converting copy for their businesses. They hire me not because I write well... there are plenty of copywriters who write well. Nope. They pick me because I'm constantly researching what is currently converting best for online marketing. Every little conversion boosting trick that I can use to craft their copy means bigger profits for my clients. In some ways, I considered myself to be lucky as a copywriter. But thing is, it wasn't always that way for me... I started my first business offline in the massage therapy field in 1993 and grew it into a massage therapy center 4 years later. I relied on things like referrals and word of mouth to grow my business... but I still couldn't tap into the power of biggest marketing weapons correctly. In Fact, For a Very Long Time I Struggled With
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So I started tracking my results... and the results were outstanding.
Here's a great example:
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700% Increase... (After Testing and Tracking) |
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I had created a postcard for my massage therapy center. This postcard would be sent to every client with a special offer during the month of their birthday. Before I started testing my marketing and tracking the results, this postcard would average a 1% conversion rate. I started testing different things and discovered by using a different headline and paper color, my conversion rate shot up to averaging almost 7 percent... a 700% percent increase! |
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Needless to say, my business skyrocketed during a "slow" economy and I expanded it again into a bigger location. I give a lot of the credit to testing and tracking my results.
Fast forward to 2005. Tired of the daily grind of 90 hour work weeks, I decided to close the massage therapy center and focus on my own online business. After all, I had been working like a crazed madman for over 6 years and felt completely burnt out.
I had started it the year before as a part-time "hobby" and watched it grow to the point where it needed more more of my attention.
I kept creating and launching my own info-products — but I wasn't getting the results I wanted. Some products sold like gang-busters... and others crawled away whimpering like a beaten down dog.
I was getting a little frustrated. Maybe building an online business wasn't going to be as easy as I thought. I didn't want to see another business take years and years to grow large enough to provide a regular income for me.
But it was then that I realized...
I wanted to take my under performing sales pages... and increase their conversion rates. I wanted to get my landing pages and opt-in forms running at peak efficiency.
So I went back and started using my old testing and tracking methods. At first, I started tracking everything by hand on paper. It was painfully slow.
It didn't take long to realize that it would take hours or even days just to manage all of those web pages. After working practically day and night in my old massage therapy center, I wasn't too thrilled with the idea of working those types of long hours again.
But then I made an amazing discovery...
I learned about testing online and using something called split-testing software. Quite simply, this software would compare two versions of a headline (or anything else I wanted to test) and track which one performed better.
Fast Fact#1: What is Split Testing?It's the most basic — but very powerful — way to test different parts of your webpage. Split testing will take two variations of one item (also known as an element), rotate those variations in your webpage, and track which variation produces a better conversion rate. It's commonly referred to as A/B Split Testing because you are comparing variation A against variation B. |
Before I discovered this software, I had been doing all of my testing by hand... so the idea of taking my testing... and automating it sounded great!
I bought my first split-testing script... only to discover it was unbelievably difficult to set up. It was so complicated that I felt like throwing the keyboard out the window.
I was discouraged. I start looking for other split testing scripts. After checking out six additional scripts, I gave up on split testing and went back to do everything manually.
And then it happened...
It was August 2006. After years of other business allies asking me to write their marketing for them, I decided to open my own copywriting business. Within 2 months, I had a full-time schedule of clients eager to hire me.
I kept increasing my fees and the demand for my copy skills didn't let up. Eventually, I started a "waiting list" of people who wanted to hire me.
I was thrilled. I was quickly growing another business of mine — and this time I was doing it without needing any employees or staff.
Business was booming so I decided I needed a secret weapon which could help me keep a big competitive edge.
So I started doing lots of research. I started learning about different testing methods. I checked out different types of testing software. All of them had their "fatal flaws"... so I hired a programmer to create my own multi-variate testing script.
Fast Fact#2: What is Multi-Variate Testing?It's a very powerful way to test multiple variations of more than one element on a webpage all at once. If you wanted to test 3 different main headlines, 5 different order buttons, 2 different webpage background colors... then you could test all of them at once using multivariate software. Because you can run multiple tests on a webpage at once, it's considered a faster way to optimize a webpage for maximum conversion rates. |
Then one day something happened that blew me away...
Fast forward to July 2007. I didn't realize it but I was about to get not one, but two major wake up calls.
Based on my online business's growing needs, I moved all of my sites from one website hosting company that had become unreliable to two different providers. Both had been highly recommended to me, so I was sure my websites would stay up 24/7 consistently.
Almost right away, one of the new hosting companies started giving me problems. I installed two scripts on one of my sites that they were hosting — both of them commercial scripts that I had previously used before.
Both scripts failed to work correctly. I contacted tech support for both scripts... and they couldn't get them to work with my new hosting company either.
It turns out that my hosting company was using their own "custom" databases which were not industry standard. When I contacted them for help, they refused.
SMACK!
Their first email response told me that they were under no obligation to guarantee that any one else's software would run on their systems. They stopped answering my emails after that.
It was around this time that I got an email from a copywriting client of mine. It seems that a sales letter I had written for him was just performing so-so. I suggested testing a few different response boosters through multi-variate testing... and his answer shocked me...
SMACK!
It was another major wake-up call. Here I was, with one of the industry's most powerful multi-variate testing scripts... and he didn't wanted it installed on his website!
We exchanged emails and he finally agreed to use a third-party testing service. My client asked me to find a suitable one and I agreed to do the research.
I had no clue what I was getting myself into...
Let's face it: If you aren't testing your marketing then you are leaving a bunch of money on the table.
Testing is not as hard as you might think. In fact, the simplest test you can do is a basic split test where you test two different versions of a headline in your sales letter. In testing terms, this is known as an A/B Split Test.
There are split testing services available on the 'net which do a great job promoting the benefits of testing... but neglect to mention any of the drawbacks or snags that come with split testing.
The first snag with split-testing is you can only run one test per webpage. So if you decide to test a headline, then you can't test any other part of the same webpage.
If that sounds somewhat limiting, then you would be right.
The second snag is split-testing scripts are really common... and some of them are even offered for free. So why pay for a basic split-testing service when you can get a free split testing script that does the same thing?
Suppose you decide to join a testing service that seems to have a lot of potential. You log into their system, excited to get started... and then it happens.
Everything is a giant jumble in front of you. There's no easy way to figure out where to begin. Everything is either unlabeled... or on teeny-tiny graphic buttons which look perfect for viewing only on a 27 inch monitor.
There's no training videos. And the help file... well, it might as well be written in Latin because it doesn't make any sense!
Another copywriter recommended a testing service that he said was top-notch and reasonably priced. I headed over to their website and signed up for their low one-time fee. It was late at night so I turned off my computer and headed off to bed. As my computer was powering down, I thought to myself, "I'll start using their service sometime tomorrow."
In the morning, I checked my email and found four emails from the service. Two were membership-related information. The other two were email pitches for other products.
That was just the beginning. Every day I would get another email pitching some other "must have" product. It seems that some low-cost testing services are merely a list-builder for their owner. They offer a basic testing service and send pitch after pitch to their members.
It's annoying as hell and frankly, most people don't sign up for their service so they can get a blizzard of email pitches.
And then's the other end of testing service providers. They have a great looking website. They have flashy Power Point presentations of how they can help optimize your site.
Except they prefer to work with corporations... so they require a monthly marketing budget from their clients that is five figures (or more!). They may even require a contract guaranteeing you stick with their service for a certain number of months.
The fact of the matter is, most marketers don't have a five figure monthly budget to test their sites with. So they wind up skipping these overpriced testing services and keep looking for other less expensive options.
It's true. Simply sign up for a Google Adwords (their version of pay-per-click) and they will give you access to their testing service called Google Analytics free of charge.
It's a powerful tool but it comes with a few drawbacks too.
First, why do you think they are offering their testing service for free?
The truth is, they want people to buy more advertising from them. If you are trying to increase your conversion rates quickly, then you need to increase your incoming traffic quickly as well. And one of the quickest ways to increase your traffic is through pay-per-click.
Second, how much support can a business like Google really offer for a free tool? Sure, they are a huge company... but they have lots of shareholders who want to know how much money Google will make them each year. Offering tech support for a free testing tool is a quick way to burn through some of those share holder profits.
Third, what is Google doing with your web site data? By using their tool, they will know exactly how much web traffic your site gets — and from where. They will know how many sales you are making from your website — and how good (or bad) your products are selling.
Ask yourself... are you willing to trade some of your privacy and business information to use a free testing service (that is accessed through a paid advertising program)?
Well, if you're like me, the answer is a resounding "No!"
When it comes to my business... there's only one person who needs to know the private data: me. As for how much money I make online... well, I expand the "need to know" circle to include my wife, my accountant, and Uncle Sam.
After hours of research, I was back at square one and really frustrated because...
I didn't want a high-priced service that my clients would refuse to pay for.
I didn't need a hard to use testing service.
I didn't want to worry about my business information staying confidential or being used to market to me.
And I sure as heck didn't want to use a testing service that would bury my email inbox with daily spammy offers!
So I contacted my programmer instead and asked him to create exactly what I needed...
I told him to take all of the things that really frustrated me with every other testing service I had tried — and eliminate them.
Then I added a few additional features that would be very helpful to me as a professional copywriter and avid tester.
What types of features?
I'm talking about the types of powerful tool that I had never seen in any of the software I had tested before...
At first, I wasn't sure I wanted to make EZ Test and Track available to the general public. I was quite comfortable using it for my copywriting clients and my own growing infoproduct empire. I felt like I had a HUGE competitive edge with EZ Test and Track — so why would I want to give that up?
But then I remembered what many of my online friends told me when they got started: they didn't have much money to work with but they had lots of desire to succeed.
I realized that EZ Test and Track could be a huge help for anyone who wanted to get started with testing and tracking their conversion results... without emptying their wallet.
So what makes EZ Test and Track better than any other multi-variable testing service?
The answer is quite simple really...
| Nothing To Install — Perfect For Novice Web Techs! | |
How easy is EZ Test and Track to use? Well, a complete beginner can set up a basic testing campaign in less than 10 minutes — even if they have never created a campaign before. For a testing-savvy marketer it's even more flexible — you can set up a basic test in about 5 minutes... or a complex campaign in less than 30 minutes! |
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| Easy To Learn — No "Tech-ese" Needed! | |
Simply use the built-in help files — with screen photos — to get started with EZ Test and Track. From getting started to setting up a testing campaign, our help files have it covered. Do you prefer to watch a video instead? No problem! Just watch one of the special training videos I've included with EZ Test and Track! |
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| If You Can Copy and Paste — Then You Can Use EZ Test and Track! | |
Simply copy and paste the HTML code you want to test into EZ Test and Track and it's ready for testing. EZ Test and Track works with every major browser — including ones that have javascript disabled. Just stick the testing code into your webpage and you're done. There's no need to setup the entire sales letter — just test what elements you want on the page and do it quickly! Not sure how the testing code will look? No problem! Just use the preview function to see how any of your testing elements will look on a live webpage. |
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| Customizable... For YOUR Needs! | |
Simply choose which parts of a webpage you want to test... what variations you want to test... decide how many different campaigns you want to run on your website at the same time... Label any testing element whatever you want to call it — perfect for easily remembering which version you are looking at. EZ Test and Track will handle it quickly for you without any fuss, muss, or hassles. |
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| Not Sure What Price To Make A Product? Just Use Our Testing Lock Feature! | |
Ever wondered what the best price for your product might be? Not sure if $27 or $37 will produce a better conversion rate for your new ebook? The problem is, most sales letters list the price in more than one place. If you quote one price in the sales letter and a higher one shows up on the order form, people will get upset. Most testing scripts can't easily prevent this — but EZ Test and Track can! Simply set up your tests in EZ Test and Track and lock certain testing elements to each other. Every time your test price shows up on your sales letter... it shows the same price everywhere on your sales page! |
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| Laser Accurate Testing Results | |
Ever wonder if your testing results are accurate? Well, you won't with EZ Test and Track. Using a proven industry accepted chi method of measuring statistical accuracy, you will be very confident that your testing results are right. |
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| Choose Auto-Optimizing — When You Want It | |
Here's a really powerful feature. Set up your testing campaign and activate the optional Auto-Optimizing Feature. Choose how many unique visitors you want to see your webpage — before EZ Test and Track steps in. EZ Test and Track will then uses the best performing versions of every element you are testing. Why is this a great feature? It's an easy way to auto-optimize your sales letter during your next big product launch or when you need to set up your testing to be "just set it and forget it"! |
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| Same Webpage For Repeat Visitors... Automatically | |
EZ Test and Track uses a dual tracking system of unique cookies and IP tracking to make sure each website visitor sees the same exact webpage every time they visit. It's perfect when you are testing things like product price or what special bonuses to include. EZ Test and Track helps prevent misleading conversion rates or over inflated testing results from repeat visitors. Not sure if you should track your conversion rates by total number of visits or by unique visitors instead? No problem! EZ Test and Track tracks them both. Simply toggle your results report to view your conversion rates by total visits or unique visitors. |
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| Easy To Understand Testing Results | |
No complicated graphs. No reams of paper crammed with data that makes no sense. Just the most important test results that you need to know so you can increase your webpage's conversion rates FAST! |
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| Email Your Testing Data | |
| Use this optional feature if you want your tested data results emailed to you. Simply choose how often you want to receive the emails and it's on autopilot after that. | |
| Unlimited Site License | |
| For a small monthly fee, you can use EZ Test and Track on as many of your websites as you want. You don't have to worry about installing a testing script on every site you own... just set up a campaign in EZ Test and Track and that's it! |
Let's be completely honest: When it comes to increasing your conversions, your costs can vary tremendously.
You can try using a free script that you found online... and waste hours trying to figure how to make it work correctly yourself...
How Reliable Is EZ Test and Track?
Offering a service like EZ Test and Track is a big commitment and I have taken great pains to ensure our service is 100% reliable and secure. First, I have chosen an advanced hosting system called Failover-1. In plain English, if our server ever crashes, an identical one will take over instantly... so EZ Test and Track is offline for split seconds — not hours. Second, every members' account data is individually backed up daily. It's offering reliability like this that helps you rest easy when you chose the ultra-reliable EZ Test and Track. |
You can research, buy, and test out any of the commercial testing scripts... and hope they are as easy to use and work as advertised...
You can spend thousands of dollars with a high-priced testing service... if you have thousands of dollars to burn...
Or you can join EZ Test and Track instead.
The fact of the matter is, you don't have to worry.
You don't have to spend hours looking for the right testing and tracking tool... because I already did the research for you.
You don't have to worry about tech support for your testing needs... because I have already hired the right people to act as tech support for you.
You don't need to have a testing tool created because I had a top-notch testing and tracking tool built based on my professional copywriting needs. (Remember, my copywriting clients pay me a lot of money to get high converting copy and EZ Test and Track is one of my "secret" weapons.)
Seriously.
You can get started with the same testing tool that I use and start boosting your conversion rates skyward today without spending a single penny.
Here's how...
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100% Risk-Free 14 Day Free Trial |
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Simply sign up for EZ Test and Track. Set up your first testing campaign and watch EZ Test and Track in action. You can use the full system risk-free for 2 whole weeks. If you decide at any time that you aren't ready to start enjoying higher conversion rates, simply cancel your membership and you'll owe nothing. After your 14 day risk-free trial ends, you can continue to use the EZ Test and Track system to optimize all of your sites for the low low price of $19.95 per month. |
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Fair Enough? |
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For less than two tickets to the movies, you can start dramatically increasing your opt-in and sales conversion rates.
The fact of the matter is, if you aren't testing and tracking your online results then you're leaving money on the table.
Worse, you might be leaving a lot of money behind — IF you aren't using a proven testing system to increase your website's conversion rates.
Isn't it time you started collecting some of the extra cash that you have been leaving behind? Why not breathe some warmth and fire into your ice-cold online business before one of your competitors steps in and sweeps your customers away.
Aren't you ready to take your online business to the next level of success — and take it there as quickly and painlessly as possible?
If you are, then take the next step and grab your EZ Test and Track membership right now. You will start using the power of multi-variable testing and boost your response rate nicely using my revolutionary software.
Act now and you can lock in the criminally insane price of $19.95 per month — a rate that won't stay this low forever! And for a limited time, I'll even let you use the full EZ Test and Track free of charge for 14 days before I ever bill a single penny to your credit card. Don't wait... sign up right now!
P.S. Not sure if EZ Test and Track is right for you? Don't worry! We've included detailed training videos and a help file with screen capture shots that take you by the hand and walk you through setting up your first testing campaign.
P.P.S. You can try EZ Test and Track for 14 days without paying a single penny. And after you realize how many sales you've been missing — you'll be amazed that you can keep boosting your conversion rates on all of your websites for just $19.95 per month.
P.P.P.S. Once you become a member of EZ Test and Track, you are automatically enrolled in our affiliate program.
Simply stated, any new members you refer earns you a cool 50% affiliate commission.
But the only way to become an affiliate is to join EZ Test and Track — because the best spokespeople for EZ Test and Track are our happy customers telling others how this multivariate tool improved their business.
Don't wait... Join Right Now!
